Words Drive Action - User Interface 7 East Conference - Interview with Gerry McGovern
who calls for a shift from software and design to editting (content)
and therefore there is a need to understand who the user is and what they are looking for

a common approach to metadata is needed or XML provides minimal benefit

quality metadata means people will be able to find something and have confidence about exactly what they have found (details, date, author, references, popularity, etc...)

he raises the issue of following navigation standards - e.g. the sign for a motorway is fairly universal ( two lanes and a bridge ) - web conventions can provide similar benefits - some fundemental content publishing rules have developed over a long time and should be followed by web designers but will also need further refinement (as it is harder to read and behavior is different - requires chunking)

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