Language and Global Communication:
A Five Year Research Programme

Emphasis will be given to the role played by transnational corporations in the global language and communication landscape, questioning to which degree and how their policies and practices result in linguistic and cultural homogeneisation and, when they localise, which elements are localised and which left unchanged, which factors (age, access, cultural factors etc) influence users’ attitudes to globalised and localised forms of language and communication and to the technologies and semiotic modes involved.