Designing for Aliens: What management guru and design advocate Tom Peters needs to learn about managing design By Darrel Rhea
"The key talent of great designers is having deep empathy for the people they design for. They intuitively understand how people experience products, services, communications, and environments. They care about the emotional and cognitive response these experiences evoke. This intuition and caring is enhanced by systematic inquiry into the nature of the human aspects of the problem and possible design solutions."

via: George Olsen on B&A

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